About me


The name’s Bram. I advise brands on the strategic direction of their communications and help deliver exciting marketing campaigns.


How? I’m a sociologist by training, so I live to uncover the basic human truth behind a communication problem. I’m obsessed with exposing how individuals influence group behaviour. And I translate that into insightful strategic thinking. I’ve done quite a lot of that, working as a Strategic Innovation Director at Carat UK.


Hunched over a desk, going through stacks of research is but one of the poses I strike.


The elbow patches come off, believe me.


I love working in a team of smart, driven, and creative people. Be it in the office, working late nights with our new business team to win the next pitch. Or hauled up in a rehearsal room with my band mates, writing songs.


Just keep scrolling to find out more.




Qualitative research

Creative insights

Data analysis


Strategic leadership

Creative ideation

Media strategy


Presentation skills

New Business

Social media

Brands I’ve worked with


On paper

Strategic Innovation Director

Carat UK  ||  2014 – present


  • LEGO, Eurostar, Arla, Diageo, British Airways, Microsoft, General Motors, adidas, new business


  • Defining innovative and business changing strategies for key clients across the Dentsu Aegis Network, selling in new business for existing clients
  • Translating spotted opportunities and business challenges into actionable projects in collaboration with agencies across the network
  • Strategic lead on new business pitches, winning Eurostar and Arla accounts
  • Providing strategic and innovation leadership on key Carat accounts
  • Mentoring junior members of the team or other people across the Carat business who are interested in getting involved in strategy projects

Account Executive

Critical Mass UK  ||  2013


  • Hewlett-Packard, Chivas Brothers, Cancer Research UK


  • Interrogated client briefs and formulated internal project briefs based on findings
  • Collaborated across departments and liaised with client stakeholders to deliver projects and strategies on time and within budget
  • Compiled financial reconciliations for our finance department


  • Led the delivery of the new Hewlett-Packard Careers web experience, a 9-month project worth $120,000 for a global stakeholder
  • Pitched proactive work to existing clients
  • Proven ability to thrive in a fast-paced, multi-faceted environment




Bram is quick to get under the skin of brands and develop insightful thinking. He’s proved that he can flex from focusing on banking, to automotive, to FMCGs. One of the best young planners I’ve worked with.


Managing Director, Critical Mass UK

Bram is a real star. A smart, hard-working planner who I had the pleasure of managing. Bram excelled at every challenge we threw at him. No matter the task, he delivers to a very high standard.


Head of Planning, Critical Mass UK

Bram always delivered and contributed hugely to the success of the projects he worked on. With a personality as big as he is tall, he would be a tremendous asset to any agency smart enough to hire him.


Content Director, Critical Mass UK



Get in touch for full CV


For a decade now, making music has been my main pastime.


I’ve been in bands since my undergraduate days. Not to “make it,” but rather just to write some songs with my best friends, play the odd gig, even record an album or two.


Most of all, just to sit in someone’s living room creating something with a couple of voices and instruments – something new, something entirely of our own.


Here’s a taster of what I’ve been up to.

Time and Tide



Music and lyrics: Fivestrings


Vocals: Bram Meuleman and Sander den Boer

Guitars: Wolfgang Giernalczyk

Keys: Sander den Boer

Bass: Hugo Vijge

Drums: Joel Beresford


If you want to learn more, talk digital, or discuss the finer points of The National’s contribution to the music landscape, please do get in touch.